Proposal: Energy Conservation

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  • Scientific Concern

    Posted on July 26th, 2015 Energy Guru No comments

    I wouldn’t want you to think that I am giving you just my own views here – I may be responsible and have an informed opinion but I am not an expert (perhaps that’s a good thing!).

    So here is a post from an informed Group who also have a keen interest in this subject:

    That will set the scene for me, and hopefully for you too.

    John – “The Energy Guru”

    Source: Renewable Energy Technologies | Union of Concerned Scientists

  • Types Of Renewable Energy

    Posted on July 26th, 2015 Energy Guru No comments

    I am now updating this Energy Blog of mine and have taken a look around at some of the information available in 2015.

    What are renewable energy sources?
    Well, for example, Solar power can be used directly for heating and producing electricity or indirectly via biomass, wind, ocean thermal, and hydroelectric power.
    Energy from the Earth’s gravititational field can be harnessed by tidal power; and the internal heat of the Earth can be tapped geothermally.

    Here are more details

    Solar. This form of energy relies on the nuclear fusion power from the core of the Sun. This energy can be collected and converted in a few different ways. The range is from solar water heating with solar collectors or attic cooling with solar attic fans for domestic use to the complex technologies of direct conversion of sunlight to electrical energy using mirrors and boilers or photovoltaic cells. Unfortunately these are currently insufficient to fully power our modern society.

    Wind Power. The movement of the atmosphere is driven by differences of temperature at the Earth’s surface due to varying temperatures of the Earth’s surface when lit by sunlight. Wind energy can be used to pump water or generate electricity, but requires extensive areal coverage to produce significant amounts of energy.

    Hydroelectric energy. This form uses the gravitational potential of elevated water that was lifted from the oceans by sunlight. It is not strictly speaking renewable since all reservoirs eventually fill up and require very expensive excavation to become useful again. At this time, most of the available locations for hydroelectric dams are already used in the developed world.

    Biomass is the term for energy from plants. Energy in this form is very commonly used throughout the world. Unfortunately the most popular is the burning of trees for cooking and warmth. This process releases copious amounts of carbon dioxide gases into the atmosphere and is a major contributor to unhealthy air in many areas. Some of the more modern forms of biomass energy are methane generation and production of alcohol for automobile fuel and fueling electric power plants.

    Hydrogen and fuel cells. These are also not strictly renewable energy resources but are very abundant in availability and are very low in pollution when utilized. Hydrogen can be burned as a fuel, typically in a vehicle, with only water as the combustion product. This clean burning fuel can mean a significant reduction of pollution in cities. Or the hydrogen can be used in fuel cells, which are similar to batteries, to power an electric motor. In either case significant production of hydrogen requires abundant power. Due to the need for energy to produce the initial hydrogen gas, the result is the relocation of pollution from the cities to the power plants. There are several promising methods to produce hydrogen, such as solar power, that may alter this picture drastically.

    Geothermal power. Energy left over from the original accretion of the planet and augmented by heat from radioactive decay seeps out slowly everywhere, everyday. In certain areas the geothermal gradient (increase in temperature with depth) is high enough to exploit to generate electricity. This possibility is limited to a few locations on Earth and many technical problems exist that limit its utility. Another form of geothermal energy is Earth energy, a result of the heat storage in the Earth’s surface. Soil everywhere tends to stay at a relatively constant temperature, the yearly average, and can be used with heat pumps to heat a building in winter and cool a building in summer. This form of energy can lessen the need for other power to maintain comfortable temperatures in buildings, but cannot be used to produce electricity.

    Other forms of energy. Energy from tides, the oceans and hot hydrogen fusion are other forms that can be used to generate electricity. Each of these is often discussed in some detail with the final conclusion having been that each suffers from one or another significant drawback and cannot be relied upon to solve the upcoming energy crunch. However, I may find that the current situation will show significant improvements.

    Can A Country Achieve 100% Renewable Energy?
    You may think that 100% renewable energy is pie in the sky. However several countries have adopted ambitious plan to obtain their power from renewable energy. These countries are not only accelerating RE installations but are also integrating RE into their existing infrastructure to reach a 100% RE mix.

    These tools and more can help make the transition from non-renewable to renewable and environmentally friendly energy. However, none of these is sufficiently developed or abundant enough to substitute for fossil fuels use. Every one of these power sources (with the exception of hydroelectric) has low environmental costs, and combined have the potential to be important in avoiding a monumental crisis when the fossil fuel crunch hits. These energy sources are often non-centralized, leading to greater consumer control and involvement.

    Conclusion so far:
    So, on the face of it, not a lot has changed……… but we know that it has – because attitudes, technology and government decisions and incentives have caused waves of change and counter change throughout this field. I will explore more about that and report back to you.

  • Farmers Told to Use Renewable Energy Sources and Scale Up!

    Posted on July 15th, 2010 Energy Guru 1 comment

    How to NOT Be One of Them – Farmers Are Being Pushed to Use Renewable Energy, Increase in Size, Or Get Out!

    It doesn’t matter what size it is, your farm is an ever increasing asset, even more so if you can provide chemical free, clean food. And a green reputation is not hard to achieve by using even rudimentary renewable energy sources.

    Australian conventional food prices are forecast to quadruple in price over the next five years. The reason is Asia. We are in the middle of a global revolution in the way we think, eat and live.

    This week I received this news from Craig Sobey who has recently toured China with representatives from five city councils, Austrade and Regional Development Victoria and reports that there is a real opportunity for all to take a significant market share in this period.

    Basically, if it is Australian and premium quality there is a ready market. Australia is seen as a source of safe food regardless of whether it is organic or conventional. At this stage price does not appear in the conversation, just consistent supply and traceability. The interest in all products represented included convenience food packages (pre-cooked), meats, dairy, wines etc. This appears an ideal time to increase our use of renewable energy sources, whilst it is affordable and can easily be absorbed.

    Did you know:

    • This co-op now owns China’s fifth biggest supermarket chain with over 500,000 stores.
    • There is a farmer’s co-op representative with over five million members?
    • 6,000 of them over 30,000 sq metres. The supermarket turned over 18 billion dollars in 2007 with revenues growing by 150 % per annum on average.
    • They have offered an entire Australian Pavilion for Aussie produce including organics in their premiere stores in Beijing and Shanghai. Organic Wines were the big attraction.,
    • China creates 80,000 millionaires each year.
    • There are over 350 million middle class and a niche market of super wealthy Chinese? (Craig told me that French wine is selling as much as $600 a bottle and even one watermelon cost $40!).

    However there is real interest in China for organics (which they refer to as Green Food) and particularly food safety/ traceability which is the paramount concern for all serious buyers they met. A new Australian wide network (not for profit) company is being formed for all sections of the organic market. This is so that a pool of members can tackle the export markets together. Its goal is to give you an export premium to help make membership very appealing.

    Farmers Need to Use Renewable Energy, Increase in Size, Or Get Out!

    The time is ripe for all growers to stop and think about the future of their farming. What choice will you make? Your future will depend on it. Even if all of Australia’s certified organic farmers, processors etc. were to unite they could not supply the market in China alone and therefore there is untapped potential over the next ten to twenty years to be further developed, including the use of renewable energy sources.

    Farming Secrets is a club for farmers who want to farm healthier and more profitably. Farming Secrets reconnects them with the experts through supporting them with one to one help and constant support from experts in order to fast track their farming goals that much quicker.

    Hugo Disler

    For More information about Natural and Organic Farming visit

    To discover the secrets of natural and profitable farming, visit

    Green Energy And Solar Heating Tubes | Financial Newsline

    Many landlords are finally starting to seriously think about climate change, and using renewable energy in the form of solar heating tubes to supply a building’s water can do much to allay a tenant’s concerns. Whether you have an industrial …

    Solar Grid Concept Gathers Solar Energy While Looking Good

    Solar panels aren’t exactly the prettiest looking things around, but when solar technology is designed in the Solar Grid concept which can include two different flexible solar panel.

    SolarCity Bags $21.5M for Solar Rooftops

    Solar was by far the largest sector that venture capitalists poured money into last quarter. And it looks like that’s not stopping this quarter, so that’s good news for renewable energy. On Wednesday solar installer SolarCity announced that it has raised another $21.5 million …

    Why Is This So Hard? Solar Power Doesn’t Replace Oil As “The Energy Source For All”, not yet anyway …

    Renewable energy companies and politicians try to use the oil spill to push solar and wind power, but solar and wind power don’t have much to do with oil consumption for vehicles – YET.

  • The Queen of Re-Use

    Posted on July 13th, 2010 Energy Guru No comments

    The Queen of Re-Use

    If I gave my family questionable marks on its efforts to reduce, I admit that when it comes to re-using I am the Queen. When I was a teenager there was a song, ‘I was country, when country wasn’t cool.’ Well, I was into re-use back when it was called “hand-me-downs” and everyone looked down on you for wearing them. Honestly though, I can remember Read the rest of this entry »

  • Becoming Energy Efficient to Save the Planet

    Posted on July 6th, 2010 Energy Guru No comments

    Becoming Energy Efficient to Save the Planet

    Save the planet! As Earth Day approaches April 22, what are you doing to get ready? Earth day is an event that started to bring attention to our environment. How we handle our garbage reflects our environment. Here are three tips to help save our environment.

    • First, recycle. Recycling is taking some of our garbage and reusing it, directly or indirectly. To recycle a water bottle, you may reuse it again and again. But for gallon milk jugs or 2 liter soft drink bottles, you may opt to collect them and bring them to a recycling center. The recycling center will forward them on to a company that will melt them down and reprocess them.
    • Second, shop efficiently. Try using what your Grandma used when she cleaned her house. Try using vinegar and baking soda. There are lots of sites that recommend natural cleaning products instead of chemicals. Also, buy those products in bulk. It reduces packaging which ends up in our garbage dumps and it may be cheaper, the more you buy, the cheaper it is.
    • Third, conservation. Since I already have compact fluorescent light(CFL) bulbs installed, turning off the lights when I leave is the next best thing. My Mom always told me to turn off lights when I leave a room. She was right. Using more electricity only raises your electric bill. It will also increase your carbon footprint.

    Education is a goal of Earth Day. Educating everyone from adults to children can get involved. Challenge your kids to come up with projects to bring attention to our environment. When we teach our next generation, we are saving our planet. But first, we must start ourselves. Be a steward of what God gave you. Become energy efficient by recycling and conservation. Our planet is worth it.

    And now I would like to invite you to join me in learning energy saving tips you can do yourself to decrease your electric bill at Energy conservation should be out goal.

    Components In Picking Home Solar Panel Systems | Free Green Energy …

    What are home solar power panels? The primary purpose of a solar panel would be to transform sun rays in to usable electrical power. This effect is a physical.

    Converting To A Solar Home â?? Green Energy | Overall Review – Full …

    There are many affordable options to convert your home into a solar home and solar energy technologies can supply for several different uses in a.

    Wavy Solar Integrated Studio House

    Illustrating several uses for these bamboo products, the 304 square-foot tiny home has a wavy aluminum roof with integrated Uni-Solar panels and a composting toilet for off-grid living. [+] Get…

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    This article explains the fundamental terms related to sunlight and residential solar energy systems. You will learn about units of measure,

    It Is Time To Utilize Renewable Solar Energy â?? Green Energy …

    The sun is the life giving force of our existence. Solar energy, the light and heat radiated by the sun, is what feeds us, clothes us and.

  • 5 Steps to Living a Greener Life

    Posted on July 5th, 2010 Energy Guru No comments

    5 Steps to Living a Greener Life

    Lots of people talk about trying to live a greener life, with some even going so far as to completely change their lifestyle, but most people aren’t sure how to go green because they don’t know exactly what that means. Sure, most people know the basics that scratch the surface such as reusing, recycling and reducing the amount of waste output for their homes but there many other steps you can take to move towards a cleaner, greener environment.

    If you’re wondering how you can make your life greener, here are five different tips that are simple and easy to implement and that don’t cost the you anything.  All it takes is a little dedication and after a few months, these five little things will become second-nature to you.

    1. The next time you go shopping use cloth bags at the grocery store instead of paper or plastic.  These cloth bags can be purchased for as little as a few dollars each and they’re much stronger than paper or plastic bags and will last you through years of use. 

    These bags help reduce waste since most people throw away the plastic and paper bags.  The hardest part of using cloth bags is remembering to take them to the store, but once you get in the habit of using them, it becomes unconscious habit.

    2. Replace your standard light bulbs with compact fluorescent bulbs.  These bulbs use less energy and last for four to five years, almost 15 times longer than traditional bulbs.  While the cost of a compact fluorescent bulb is more than your standard bulb, they easily pay for themselves over time requiring less frequent replacement and reduced energy consumption.  In fact, studies show that a CF bulb can actually pay for itself within one to two months.  One CF bulb also saves about five pounds of greenhouse gas carbon dioxide a month.  Replacing every bulb in your home can have a huge impact on the environment and on your wallet.

    3. Use public transportation.  By car pooling, taking the bus, or using the subway you can cut down on the amount of gas you use and the amount of exhaust your car emits.  While it may be an inconvenience in some ways, it is one of the best ways of helping the environment.  Even better, walk or ride your bike to work if possible.  This not only saves you money and helps the environment but it also keeps you fit and healthy!

    4. Adjust your thermostat by a few degrees.  By turning your thermostat down by just two degrees in the winter, you can save over 50 pounds of greenhouse gas carbon dioxide per month while lowering your heating bill.  Turning it up a few degrees in the summer can likewise save you money and save the environment. 

    5. Finally, only wash your clothes or run your dish washer when you have a full load.  It wastes water and electricity to wash and dry only a few pieces of clothing.  In fact, if you can, try to wash your clothes using the cold water cycle as it uses up to 50% less energy than a warm water one. 

    By just doing these basics not only you can save some serious money but you can rest assured that you’re doing your part for a cleaner, brighter future. To discover more ideas you can use around your home for living green visit!

    Slime Ball Award for Green Tech News 003

    Abound Solar, Longmont Firm, Gets $400 Million Federal Loan

    FORT COLLINS, Colo. â?? A solar company that got its start at Colorado State University is expected to get a $400 million federal loan guarantee, creating 1500 permanent jobs in Colorado and Indiana. President Barack Obama planned to …

    Check Out the Solar Power Technology | MoSo Technology Blog

    Hardly a day goes by without us reading about the news of impending power crisis that will hit us hard and hit us where it hurts the most. Most.

    American Winner of Solar Decathlon Europe – Tonic

    In a contest to build the most energy efficient house, Virginia Tech beats out 16 universities from around the…

    Solar Energy for the BoP: Katherine Lucey of Solar Sister | Blog …

    Solar Sister focuses on employing and empowering local women to act as Avon-type, commissioned saleswomen for solar lanterns in their own villages. With the assistance of partner Mother’s Union, a faith-based Ugandan NGO, Solar Sister …

    Cash-Strapped School Districts Look to Solar for Low Cost Energy …

    schools are finding ways to finance more solar installations As school districts across the country struggle with budget cuts, the solar energy industry is offering a solution in the form of financing for low cost solar energy …

  • How to Report Greenhouse Gases (GHGs) – A Summary of the Pending GHG Regulations

    Posted on July 4th, 2010 Energy Guru No comments

    How to Report Greenhouse Gases (GHGs) – A Summary of the Pending GHG Regulations

    The newly formed Obama administration has listed greenhouse gas (GHG) tracking and reporting as a major goal, with the objective of protecting the future of the environment by reducing today’s carbon footprint. If no action were taken, the makeup of the earth would significantly altered. Future actions will establish a market drive carbon cap and trade program to drive GHG emissions reductions.

    Greenhouse Gas tracking is outlined in The Climate Registry Protocol, which details the requirements for mandatory monitoring and tracking. The premise around greenhouse gas tracking are included in the U.S. Clean Air Act, aimed at improving air quality and lowering greenhouse gas emissions.

    The Environmental Protection Agency (EPA) proposes mandatory reporting of the gases contributing to global climate change from about 13,000 facilities nationwide. These facilities account for the majority of greenhouse gas emissions within the United States and present a logical starting point for emissions reductions in the US. The regulation would cover companies that either release large amounts of greenhouse gases (GHG) directly or produce or import fuels and chemicals that when burned emit large amounts of carbon (CO2) gases.

    One of the major focuses of the Greenhouse Gas tracking protocol is refrigerant gases used in refrigeration and cooling systems by numerous facilities, including manufacturers, food processors, retailers, grocery stores, office buildings, municipalities and hospitals, just to name a few. Because of their chemical makeup, refrigerant gases contain significant levels of carbon in the form of chlorofluorocarbons (CFCs), hydrochlorofluorocarbons (HCFCs) and perfluorocarbons (PFCs). Use of these compounds has been regulated under the U.S. Clean Air Act for several years.

    Greenhouse gases absorb and release radiation into the atmosphere, setting off a global warming effect on earth. The intent and overall goal of GHG tracking relates to better collection and management of the emissions data now so informed decisions can be made about future carbon trading schemes. The tracking protocols also help government entities to more accurately inventory the amounts of emissions reaching the atmosphere. The new GHG legislation puts in motion the data collection, organization, and first stage reporting mechanisms to allow the US to accurately calculate and maintain a GHG emissions baseline across the entire economy. This will allow for better understanding today as well as to determine progress for future Cap and Trade programs. With this accurate information, it can be determined if the guidelines are effective in lowering the harmful effects of these substances to the ozone layer.

    Greenhouse Gas tracking involves measuring direct and indirect emissions and keeping extensive records on its usage, maintenance, leak containment and disposal. Heating and cooling systems, as well as other energy consumption, are defined as direct emissions.

    Better and more effective GHG management is an objective of the current US government. No longer will the US sit by and watch the world attack the issue of climate change. The US is now taking action to lower carbon emissions to the betterment of future generations. By taking no action, the earth’s makeup would significantly change, with humans and animals adversely affected and marine and plant life severely damaged.

    Greenhouse Gas (GHG) management and reporting is now falling under the EPA regulations contained within The U.S. Clean Air Act because the causes of global climate change is now well know. Human activities and the use of global warming substances, like refrigerant gases, are all leading to increased global warming. The substances are carbon dioxide, chlorine, bromine, nitrous oxide, chloroflurocarbons, hydrofluorocarbons, methane, methyl bromide, methyl chloroform, sulfur hexafluoride, hydroxyl, perfluorocarbobs, halons, carbon tetrachloride, fluorine, and the fluorinated gases hydrofluorinated ethers and nitrogen trifluoride. The mandatory law is aimed at reducing the use of these substances to lower the effects of global warming.

    Beginning in 2010, GHG management, tracking, and reporting will be environmental law for the highest emitting facilities. Part of the management will revolve around better tracking and reporting of refrigerant gases. Entities must submit usage reports and service records for all refrigerants having high GWP. Special calculations are applied to refrigerants when any leads occur. The GHG emission reporting rules and related protocols allow for progressive companies to take advantage of software already created to help with carbon emissions reporting. Some web applications allow organizations to track GHGs to the asset level across global, distributed facilities.

    Software provided by Verisae tracks carbon dioxide (CO2) gas emissions according to The Climate Registry protocols across all sites so companies can manage their carbon emissions and work towards reducing their carbon footprint. To learn more effective refrigerant management tactics and the tools, you can research

    The News for Green Vehicle Team (segment 3)

  • Lets Revisit Some of the Debates For the Global Warming Theory

    Posted on June 30th, 2010 Energy Guru No comments

    Lets Revisit Some of the Debates For the Global Warming Theory

    We have all heard about Global Warming, where the planet’s atmosphere is supposedly heating up. Of course, we as common citizens have no real proof, only what our scientists tell us, along with the Think Tanks and mass media. But how can we trust this when Global Warming researchers have been paid 100s of millions of dollars, and they know if they disagree with global warming theory the money stops being funded and they are out of work?

    One of the most fascinating debate points for Global Warming goes something like this; “The majority of scientists say global warming is real and we are already seeing its impact (the drought in the Western USA and the long term drought in Australia.”

    This is seriously a flawed argument and let me tell you why. You see it is irrelevant and may not even be true. After all, 55% would be most of the scientists and thus the majority, still leaving a huge contingency of doubters, with plenty of data and research to back up the opposite point of view.

    Likewise, during Copernicus’ day only one man believed the world was round, everyone else said it was flat; so the “majority of scientists” argument is irrelevant; majorities don’t mean anything. If you were one of a 100 people and they all jumped off a bridge because they agreed to, would you jump too? That is illogical.

    Now then, the second part of the argument has to do with droughts in the world. And we all know that droughts come and go. Remember the Dust Bowl “Grapes of Wrath” in the US? And in the 1950s Australia had a drought just as bad during the same period, same as the one they are having now. This one we notice more because there are more people demanding the same amount of water.

    In California, the snowpack this year is normal and anymore puts us above normal, thus, the drought theoretically is over? So, does that mean this so-called Global Warming is over? Of course, not the powers that be, behind global warming will continue to pursue this until it’s no longer in their interests. Think on this.

    Lance Winslow – Lance Winslow’s Bio. If you have innovative thoughts and unique perspectives, come think with Lance;

    Fluoro-Solar Collectors

  • Water Efficiency The Resource Matrix Part 4 of 4

    Posted on June 30th, 2010 Energy Guru No comments

    Water Efficiency The Resource Matrix Part 4 of 4

    The Resource Matrix IV: Layers

    A new-age freak grinned at me last Friday and shared her relevation, “Everything’s energy. And everything’s connected. Don’t you get it, man?”

    But you know, she’s right.

    Otherwise, how would you explain melting polar ice and island nations disappearing under rising ocean levels? Randomness just doesn’t cut it as a solid excuse anymore.

    A couple of years ago, some determined energy interests utilized hired hypnotic practitioners (several US senators and climate scientists) to declare to the public that there is no global warming. Early on, they tried introduce confusion into the debate with their term, “climate change,” which suggested that the environment changes randomly and there’s no proof that global warming is a serious trend.

    Unfortunately for them, their efforts didn’t work, and ironically “climate change” is another term for “global warming.”

    Have broken through that layer of illusion, the Do-Gooders (concerned scientists and environmental groups) and the Hybrids (for-profit companies that actually do some of those same things that someone who cares about you would do, rather than merely say, “We care about you,” which all companies say) have helped us gain greater awareness and provided with the means to change:

    • “Global warming is real, and here’s a CFL lightbulb and more info.”
    • “Water shortage is real, and it has nothing to do with long showers.”

    Today, in our final article of The Resource Matrix, we peel back layer after layer to get to the core and break the code that sends the whole system crashing down like a ton of bricks. And what you find will surprise — even shock you!

    Let’s begin with the first layer:

    Layer 1:
    the illusion that non-sustainable costs less than sustainable

    We began The Resource Matrix by explaining that economics comes out of 18th century political economy, and that political economy itself comes out of moral philosophy, and this moral philosophy apparently had room for colonialism, a fancy term for the answer to the eternal question: “How can I get that for free?”

    Within economics and its moral background is the concept of the “free good:” a good that is not scarce. A free good is available in as great a quantity as desired with zero opportunity cost to society. Earlier schools of economic thought proposed that free goods were resources that are so abundant in nature that there is enough for everyone to have as much as they want.

    To sustain the illusion that products that pollute the air and water are cheaper than those that don’t create a mess, the scroundels just pay the referees fat sacks of hush money. “What foul? Play ball!”

    Layer 2:
    the illusion of separation

    The next layer we peel away is the seeming “illusion of separation.” The grinning new-age freaky girl has it right again: “Everything’s connected.”

    Global warming is not a fossil fuel issue. It’s a consumption issue that involves insane water policies that dictate growing cotton in the Egyptian desert, installing the world’s highest-shooting fountain in the desert city of Phoenix, Arizona to run 12 hours out of every 24, draining rivers to grow rice for exports, polluting the same rivers in India that people drink from with toxic chemicals used for dyeing cotton and wondering why nearly every single person in town died. And on and on ad nauseum.

    Layer 3:
    it’s up to government and industry to bring change

    In the commercial marketplace, you vote with your feet. If you’re sitting in a movie theater and the film sucks, you stand up because you can’t take it any longer. And walk out. Just remember who the lousy director or actor was so you’re not doomed to repeat your history of lousy film choices.

    If we leave it to government and industry to form a partnership to solve water usage issues, it will be virtual warfare, as we described in our last article (The Resource Matrix part 3 of 4: the coming cold water waters):

    In this game, you start as leader of a country which has certain industries, a growing population, and dwindling water resources. Your objective is to maintain or enhance the lifestyle of your people by shifting water use to other countries in order to prevent internal strife and your eventual overthrow and death by coup d’etat.

    And as you read, this game has no winners. It’s not sustainable.

    Rather than blindly obeying the on-screen instructions (“Please pick a COUNTRY, PLAYER NAME, and Press the START button to begin now.”), it’s best never to press the START button at all.

    Instead of giving your power over to the Government/Industry Gamers, vote with your feet.

    Like doing business with those who conduct themselves in line with your own beliefs (cruelty-free products manufacturer, member of your own religious faith), you can make certain individual decisions consciously.

    In certain cases, you make conscious decisions that consciously support certain businesses:

    • retailers (and the manufacturers) of compact fluorescent bulbs
    • shade-grown coffee
    • cruelty-free health and beauty products

    In certain cases, you make conscious decisions that unconsciously reduce support for certain businesses:

    • using daylight instead of manufactured light sources reduces coal production and its polluting effects, in addition to saving energy

    How about water? What choices do you have? Here’s possible near-future scenes:

    Online resumes now include diet preferences as an indicator of personal water footprint and employment site search tools include diet as a filter.

    Business headlines: “Demand for beef-free Hindu programmers causes short squeeze in software development market – low-waterfoot print computer geeks ask for, get 25% more than meat-eating peers” and “All-vegan employee company Sustainatrix International goes public in huge stock offering – market value of $150 billion confirms validity of sustainability in capital and financial modeling”

    The Matrix and Vanilla Sky:
    Not what it seems

    In The Matrix, Morpheus explains that “the Matrix is everywhere, it is all around us. It is the world that has been pulled over your eyes to blind you from the truth.”

    In the 2001 Tom Cruise psychological thriller Vanilla Sky, built layer upon layer of seeming reality, Cruise’s handsome character enjoys the charmed rich life, then gets into an accident that mars his face, over which he needs to wear a mask. Eventually distraught, he goes out drinking, and ends up literally in the gutter to sleep it off.

    He wakes to continue his life in an sequence of odd experiences. Finally remembering some repressed memories, he gets help and peels back one layer of the illusion: all his “experiences” since landing in the gutter have been a dream.

    Trying to cope with his shattered worldview, he peels back another layer: worse, he’s been “dead” for 150 years and in a state of suspended animation.

    And yet, the movie itself is not what it seems. Vanilla Sky was a Hollywood idle rich American kid adaptation of the 1997 Spanish original entitled Abre Los Ojos (Open Your Eyes) and also co-starred Penelope Cruz in her same role.

    I introduced this four-part series by explaining that:

    the Resource Matrix is everywhere, it is all around us. It is the world that has been pulled over your eyes to blind you from the truth.

    You take the blue pill and the story ends.

    You take the red pill and you stay in Wonderland and I show you how deep the rabbit-hole goes.

    I’ve shown you how deep the rabbit hole goes, and now you can wake in your bed and choose to continue to live like Tom Cruise, or you can break the code.

    To break the code that creates the graphical user interface and see the illusion for what it really is, you need only do one thing, as repeated by Tom Cruise’s alarm clock each morning in Vanilla Sky:

    Open your eyes.

    And see the Resource Matrix, everywhere, all around you.

    Thanks for letting us keep you updated . . .

    To your green, brighter future,

    Cinnamon Alvarez,

    And now I would like to offer you free access to powerful info on energy efficiency that’s easy to read and cuts through all this “green” information clutter — so you can literally start making positive changes today.

    You can access it now by going to:

    From Cinnamon Alvarez: Founder, A19 — woman-owned green manufacturer of hand-made ceramic lighting fixtures

    TheGrahamBaileyShow Episode 3 in Going Green

  • Grass Root Efforts: Promote Earth Day

    Posted on June 29th, 2010 Energy Guru 1 comment

    Grass Root Efforts: Promote Earth Day

    What is Earth Day?

    While you have probably heard the words “Earth Day”, did you know there are two observations of Earth Day? The United Nations celebrates on the equinox; hundreds of countries celebrate Earth Day annually on April 22nd. Both events were birthed in 1969, with grassroots efforts, a focus on environmental awareness, and celebration of Earth.

    Events to Leading to Earth Day

    Prior to 1970, conservatism was an idea held by a minority of people. The notion that natural resources would become devastated to the point of extinction did not enter our collective thought. Pollution, from our buildings, cars, and behavior, was a normal industry by-product. The idea of being the world’s steward was lumped in a mindset of ‘a hippie thing’ and not understood by mainstream America. Two previous events tilted our environmental awareness: a book and a picture.

    In 1962, marine biologist Rachel Carson published Silent Spring. The book talked about the commonly used, toxic pesticides used in agriculture and daily life. The title referred to the consequences of the devastating pesticides: a world without birds. Surprisingly, Silent Spring became a hit. Americans cared, and they wanted the facts.

    In 1968, the world saw the entire Earth for the first time. Apollo astronauts photographed the planet on their flight home from the moon. The Earth looked beautiful with its swirls of blues and whites. The photo provided a startling awareness: people saw Earth as vulnerable and needing human care.

    Earth Day is Born

    In 1969, John McConnell promoted Earth Day as a global celebration of Earth’s gifts. The equinox seemed fitting time, as it was the mid-point of spring and autumn across the hemispheres. A peace activist, McConnell first presented his Earth Day idea to an audience at the UNESCO Conference on the Environment. He wanted Earth Day to be a global holiday, where the world celebrates Earth’s wonders and gifts.

    On March 21, 1970, cities across the globe celebrated Earth Day. McConnell created an Earth Day proclamation that called upon people to take action against crises of the world, such as famine, war, and poverty. The proclamation also stated that participants would celebrate an international Earth Day to create a single community and embrace Earth’s gifts. The proclamation was endorsed by well-known people and leaders around the world: astronaut Buzz Aldrin, anthropologist Margaret Mead, inventor-scientist Buckminister Fuller, Japanese environmental scientist, Y. Fukushima, American senators, U.N. President S.O. Adebo, and UN Secretary-General Thant.

    In April of 1970, the world celebrated another Earth Day event. The April 22nd event also began as a way to spread awareness of environmental issues. American Senator and conservationist, Gaylord Nelson, had actively toured the U.S. in the mid 1960’s with an environmental awareness agenda. Wanting the U.S. government to take an active role in environmental concerns, Nelson presented the idea for a national conservationist tour to President Kennedy, who supported the idea. While President Kennedy’s tour did not turn environmental issues into mainstream conversations, it was a beginning in changing America’s role in environmental issues. Nelson was inspired by college campuses’ widespread Vietnam protests, or teach-ins. He thought a nationwide conservationist teach-in would get more Americans involved in environmental issues.

    Nelson presented his Earth Day idea to other government officials and news organizations. He promoted Earth Day to senators, governors, mayors, and college campuses’ newspaper editors. In November 1969, he formally announced a nationwide, environmental teach-in, called Earth Day, would be held in the spring of 1970. As the event became headline news, the public reacted enthusiastically. Nelson first handled Earth Day public relations from his senate office, but with the public’s overwhelming interest, the office moved into its own organization. Founder of Common Cause John Gardner helped with a temporary office, and college students helped field the office. Nelson appointed Dennis Hayes as coordinator of activities.

    Approximately 20 million people celebrated the first Earth Day. In America, participation was high in schools, which ten thousand grade schools and high schools, two thousand colleges participating. Amazing numbers, considering the event started as a grassroots movement.

    Government Actions

    The strength of the Earth Day movement was clear to legislatures. Following Earth Day’s success, the U.S. government passed laws that targeted cleaner living. In 1970, The U.S. Environmental Protection Agency was established. The Clean Air Act followed with a focus on reducing air pollution, with the Clean Water Act doing likewise for water clean-up in 1972. The U.S. also passed the Endangered Species Act to protect animals from extinction.

    Mainstream Americans talked about recycling and conservation. In the 1980’s, many people recycled within their neighborhood recycling programs. People’s awareness of their ecological responsibility became part of their lives and actions. Children learned the importance of taking care of their environment; they were taught to care for the earth and its animals. The iconic Smokey Bear (originated in the mid 1940’s) featured poster slogans, like “If not you, who?” and “Only you can prevent forest fires. We can’t.” Americans seemed to step-up to their roles as Earth trustees.

    In the 1990’s, recycling programs reduced overall waste by twenty percent. With people and government taking responsibility, companies followed suit. Manufacturers looked at ways to reduce toxic by-products and appear environmentally responsible to their customers. Their marketing campaigns highlighted eco-friendly actions, like reducing environmental waste.


    Even with progressive responsibility, people did not celebrate Earth Day as they had in the beginning year. Celebrations were still held, but they weren’t as widely attended or announced. In 1990, the original Earth Day coordinator, Dennis Hayes, organized a worldwide Earth Day. For the thirtieth anniversary of Earth Day, Hayes planned for a global celebration, with participation from countries around the world. The event was observed by 200,000 people across the globe. The movement continued with recognition that environmental issues impacted the world and spurred the international community to work as a unit and combat its shared problems. In 1992, leaders at the United Nations Conference on Environment and Development (UNCED) recognized their joint responsibility and planned for future projects on sustainable living.

    Earth Day Birthday

    In 2009, visionary Simon Ford led a grassroots effort on the internet. This global community focused on a renewed urgency about environmental issues. Their first major campaign focused on worldwide environmental crises, the responsibility of mankind to solve them, and a project to unite participants across the world. The event, Earth Day Birthday, formed, as a global event to celebrate Mother Nature’s gifts.

    Successful Earth Day events in the past came from grassroots efforts in spreading environmental awareness. Earth Day Birthday joins online social networks with real world actions. Earth Day event organizers and participants find each other on the web. Supporters are spreading the word on environmental issues and taking action in their own communities. Earth Day Birthday provides the 20th century, grassroots effort in reaching eco-friendly people and making an impact on the planet.

    For more information about Earth Day Birthday, this site provides Earth Day Birthday campaign details:

    Jennifer Akers is a freelance writer, book reviewer, and editor. She writes about family, education, business, and social marketing. Her eco-friendly passions started with an interest in making a difference in the planet and joining Earth day Birthday. To find out more about her freelance writing life, please visit:

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